The influence and countermeasures of enterprise marketing activities under the big data background

Abstract

The rapid development of Internet information technology has greatly changed people's daily work and life patterns, and has produced a new type of economy-the network economy, which has brought new opportunities and challenges to traditional enterprise marketing methods. Enterprises can obtain a large amount of data information based on online sales. How to make full use of data information in the context of big data, seize opportunities, and actively transform has become a hot spot for many enterprises. The article will give a brief overview of the big data background and network economy, and analyze the impact of big data on enterprise marketing activities, and finally propose optimization strategies to help the relevant.