Visit NJ farms: An online resource to support statewide marketing of agritourism

Abstract

The popularity of agritourism is growing nationally. Central to the success of any agritourism operation is effective marketing. Visit NJ Farms is an interactive website designed as a centralized marketing platform for New Jersey agritourism operators. The website was developed to provide farmers with an easy-to-use tool to enter farm information, agritourism activities, and special events in a searchable database of statewide agritourism activities. Individuals interested in visiting a farm are able to search for specific agritourism activities or browse special on-farm events. Website visitors can select farms of interest to visit and develop customized travel itineraries with driving directions. © 2013 Extension Journal Inc.