From Profit to Purpose: The Distinctive Proposition of the Economy of Communion Approach

Abstract

In this essay, we highlight 7 distinctives of EoC businesses which set them apart even from other humanistic approaches to management. Not that EoC’s distinctives make them a non-humanistic form of management, but they distinguish it with a unique set of goals and aims. These are: 1. Social and Economic Transformation Towards Unity; 2. The existential Self giving aspect—Creating a Culture of Encounter; 3. Redistributing Wealth for the Common Good; 4. Concern to Alleviate Poverty in All of Its Forms, and to Participate in Poverty; 5. EoC Entrepreneurs Participate in Poverty (The Wound and the Blessing); 6. Fraternity and the Market as a Place of Community-Building (Communion); and 7. Competitors as friends—Acting as “Starters of Cooperation.”