Tourism Marketing Innovation Management Model Based on Big Data

Abstract

The competition among the tourism industry in my country is very fierce. The emergence of big data provides new opportunities for the development of the tourism industry. The tourism industry uses data mining and cloud computing technology to filter out valuable data from massive amounts of information. This function It provides the possibility to develop an innovative management model of tourism marketing based on big data. This paper conducts research on big data technology, combines big data with tourism marketing management mode, and proposes an innovative management mode of tourism marketing based on big data. This innovative management mode can effectively mine and intelligently analyze the data of tourism users, so as to develop a personalized marketing plan. The research results show that the tourism marketing innovation management model based on big data improves the accuracy of customer demand judgment by 25.7%, improves the core competitiveness of tourism enterprises, and promotes the development of the tourism industry.