INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT

Abstract

This task is focused on understanding the strategic alliances in agribusiness in a wholesale market in the city of Porto Velho / Rondonia. As support, it was used the Systems Theory that as Nolasco et al. (2014) introduced the idea of a set of elements interconnected to form a whole where the system is global and presents the systemic emerging with the characteristics and specific properties that cannot be found in isolation. Specific objectives: (1) Raise the main forming elements of the strategic alliances focused on wholesaler agribusiness in Porto Velho; (2) Analyze the functional scenery of the fundamental alliance of agribusiness under study and (3) propose pro-innovation measures as competitive strategy in agribusiness under study. It was used the 5W2H tool that to Zago, quoted by Viana et al (2013) serves as an action plan, for it allows the action of means and activities, so a target will only be achieved if there is a good plan of action. Sasdelli (2012) states that the Ishikawa Diagram also known as cause-effect diagram has the function to identify the causes of a specific problem. Neto (2011), points out that the SWOT analysis is a structural Administration Tool, used in the analysis of the internal and external environment in order to formulate strategies for the weaknesses of an organization; the procedure adopted was the documentary research, which to Canzonier, quoted by Schwartz (2014) is the query to files in several typologies. The results are shown in tables, figures and graphs to a better understanding of the research.