MILLENNIAL HUMAN CAPITAL DEVELOPMENT STRATEGY MODEL IN IMPROVING BUSINESS PERFORMANCE

Abstract

Trends in achieving national banking performance in the 2017-2022 period tend to fluctuate. This is evidenced by financial report data that contains performance and financial ratios of national banking with indicators with unstable trends. Creativity, technological advances, superior com-petence and business attitudes to add value proposition to compete in the banking industry are not only related to products and processes, but also related to the company's human capital man-agement and have a positive influence on improving business performance. The research method uses quantitative research with descriptive and verification research types. The research instru-ment used a questionnaire and data analysis techniques to determine the correlative relationship in this study using Partial Least Square. The results of the study show that Business Performance with a dominant dimension, namely Non-Financial Performance, is strongly influenced by the Work Engagement Program with a dominant dimension, namely Organization Commitment and Digital Transformation Implementation with a dominant dimension, namely Value Proposition. The Work Engagement Program is influenced by Millennial Human Capital Development with the dominant dimension namely Internal Integration, which is influenced by the External Environ-ment with the dominant dimension namely Covid-19 Pandemic and the Internal Environment with the dominant dimension namely Human Capital. namely Organization Commitment and Digital Transformation Implementation with a dominant dimension, namely Value Proposition. The Work Engagement Program is influenced by Millennial Human Capital Development with the dominant dimension namely Internal Integration, which is influenced by the External Environ-ment with the dominant dimension namely Covid-19 Pandemic and the Internal Environment with the dominant dimension namely Human Capital. namely Organization Commitment and Digital Transformation Implementation with a dominant dimension, namely Value Proposition. The Work Engagement Program is influenced by Millennial Human Capital Development with the dominant dimension namely Internal Integration, which is influenced by the External Environ-ment with the dominant dimension namely Covid-19 Pandemic and the Internal Environment with the dominant dimension namely Human Capital.