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Digital Consumer Behaviour in Cyprus: from Uses andGratifications Theory to 4C’s Online Shopping Approach

  • Masouras D
  • Papademetriou D
Journal of Advertising and Public Relations (2018) 1(1) 32-42
DOI: 10.22259/2639-1953.0101006
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Abstract

… follows, but mostly to the «why» and «how» a consumer prefers and searches or also buys … the digital consumer behaviour towards the reasons and ways of use from consumers. It is …

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APA

Masouras, Dr. A., & Papademetriou, Dr. C. (2018). Digital Consumer Behaviour in Cyprus: from Uses andGratifications Theory to 4C’s Online Shopping Approach. Journal of Advertising and Public Relations, 1(1), 32–42. https://doi.org/10.22259/2639-1953.0101006

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