Self-marketing Tools for Business Educators

Abstract

Given the numerous internal and external pressures – reduction in tenure of faculty, increase in the part-time faculty, public calls for productivity and accountability of educators, students demand for faculty access and high quality education, and desire for balance in professional and personal lives – educators need to “market” themselves better than they have done in the past. Further, an educator encounters numerous professional challenges such as seeking appointment contract renewals with the university, tenure at the university, promotion to the next academic rank, and recognition at the regional, national, and international academic levels. For this purpose, in addition to continual hard work and excellent work performance, the educator engages in self-marketing to peers, colleagues, and administrators. This paper explains numerous self-marketing tools – a self-assessment sheet, a personal commercial, a self-marketing plan, an educator-in-residence proposal, a self-marketing portfolio, a curriculum vita, a brief narrative resume, and a reference listing – that can be utilized by educators to facilitate performance toward their professional goals.