Corporate social responsibility and employee green behavior in the hospitality industry: A cross-country study

Abstract

This study empirically investigates the role of employees’ perceptions of CSR in improving their green behavior in the hospitality industry. In addition, this study investigates the mediating role of employee well-being and the moderating role of hotels’ environmental strategy in this relationship. Empirical analysis is performed in a cross-country setting using evidence from Pakistan and Italy. The study model is tested through PLS-SEM using survey data of 485 hotel employees. Findings from the overall sample and country-specific samples reveal that CSR is positively and significantly related to employee green behavior. Moreover, employee well-being serves as a significant mediator in the relationship between corporate social responsibility and employee green behavior, while hotels’ environmental strategy significantly moderates this relationship in the overall and country-specific samples. These results suggest that paradoxically, though the selected countries have different tourism implementation levels, economic development, and cultures, the employees’ perceptions of CSR and its effect on their green behavior do not vary significantly across both countries.