Factors influencing willingness to use MBTI social applications in youth groups - based on a technology acceptance model

Abstract

The Myers-Briggs Type Indicator (MBTI) was developed from Carl Gustav Jung’s theory of personality classification and designated by American psychologists as a personality test indicator that classifies people into sixteen different personality attributes and assigns different identities to each of the sixteen personalities. Today, the MBTI is one of the most widely used instruments in the world to measure normal personality differences, and is widely used in employment, education, and social occasions. A large-scale group discussion has been formed on the Internet, and through the fluctuation of the Internet, MBTI is taking on a new look and dominating the social discourse of young people as a new social currency. This study explores the youth group as the research object, and digs out the reasons why it has become the social currency, as well as the state of mind of the contemporary youth group and the social willingness of the contemporary youth through the analysis of this new subculture.