El discurso de la bioconstrucción arquitectónica: Divulgación y legitimación en revistas profesionales

Abstract

This study analyzes various professional journals form the field of architecture and construction in order to examine how the discourse of the bioconstruction is introduced and legitimatized. In this textual genre, the construction of the professionalization of this emerging discipline is carried out through various discursive strategies such as didacticity, metaphorization and ideological legitimization.