Consumer Protection Awareness- Role of Education

Abstract

With the advancement in technology, education and the impact of globalization, consumers are enjoying high privileges. They have access to everything at the click of a button; they are using more electronic gadgets and are dependent on online purchases. On the other side it is unfortunate to know that consumers are becoming the main target of exploitation. They are the worst victims of unfair trade practices. Government has implemented new laws and measures to protect the consumers. In spite of government's efforts the consumers are still being exploited mainly because of lack of awareness of Consumer rights. In this scenario an attempt was made to understand the level of awareness among educated and uneducated consumers about Consumer rights. A Sample of 1000 consumers from Andhra Pradesh was selected through purposive sampling method.