Digital entrepreneurship in Morocco: measurement model validation

Abstract

According to the 2017 Global Entrepreneurship Monitor report, there are 6.5 million adults aged 18-64 planning to start an entrepreneurial career by 2020. However, the gap between attempt and effective creations remains one of the largest within Arab countries (40% versus 9%). Given these statistics, we ask the question about the profile of the Moroccan entrepreneur. In this paper, we opted for a quantitative research methodology on an exploratory sample. We distributed a questionnaire to a sample of eighty Moroccan entrepreneurs representing different regions of Morocco. The objective of our study is to validate a measurement scale of three dimensions: 1/ entrepreneurial motivations, 2/ skills, and 3/ behaviour in the Moroccan context. To do so, we present, in the first part, a literature review on digital entrepreneurship. Then, we establish a state of the art of entrepreneurship in Morocco. Then, we show our methodology. Finally, we reveal and discuss the results of our study.