Perlindungan Hukum Data Pribadi Pembeli di Perdagangan Secara Elektronik (E-Commerce) di Indonesia [Legal Protection of Buyer's Personal Data in E-Commerce in Indonesia]

Abstract

The development of technology, especially on information and telecommunication has encouraged the development of online businesses such as e-commerce. Due to the COVID-19 pandemic, people's lifestyles are switching and relying on shopping on e-commerce. The world economy is enormous by changes due to the development of financial, investment, production and trade. With the invention of e-commerce, buying and selling transactions can be carried out anytime and anywhere. However, this can also be used as a double-edged sword, because there are many possible crimes that occur in e-commerce transactions, such as data leakage. The last few years there have been several cases of data leakage. Nevertheless, there has been no resolution because there is no specific law for the protection of personal data. It is advisable to set up specific law for this protection of personal data for buyers who use e-commerce. Bahasa Indonesia Abstrak: Perkembangan teknologi, khususnya teknologi informasi telah mendorong perkembangan bisnis daring seperti e-commerce. Adanya Pandemi COVID-19 juga telah mengubah gaya hidup masyarakat menjadi banyak melakukan belanja di e-commerce. Seiring dengan itu, perekonomian dunia mengalami perubahan yang sangat signifikan, baik di bidang finansial, investasi, maupun produksi dan perdagangan. Dengan adanya invensi e-commerce, transaksi jual beli dapat dilakukan kapan dan di mana saja. Namun hal ini juga menjadi pedang bermata dua, karena banyaknya kemungkinan kejahatan dalam transaksi e-commerce, termasuk kebocoran data. Penelitian ini menghasilkan temuan bahwa dalam beberapa tahun terakhir telah terjadi beberapa kasus kebocoran data. Namun tidak ada penyelesaian memadai karena belum ada aturan perlindungan data pribadi. Oleh karena itu, perlindungan hukum atas data pribadi bagi pembeli yang menggunakan e-commerce perlu segera diatur secara memadai.