Mapping the Literature on Financial Behavior: a Bibliometric Analysis Using the VOSviewer Program

Abstract

Objective of the article is to study the current state of researches of financial behaviour. The article is conceptual and based on the use of the methodology of the bibliometric analysis. The analysis is based on the data retrieval functionalities of Scopus and Web of Science platforms. Is used the toolkit of the VOSviewer program, network visualization of keywords in scientific publications. Findings: The number of publications that directly study the nature and features of the financial behavior formation of various economic agents is insignificant, but is constantly growing. An important role in this process is played by digitalization processes of financial services, which have an important impact on the models transformation of both financial behavior of economic agents, and changes in the model of the financial services provision to customers by financial institutions.