Essays on Nonmarket Strategy

  • Kim J
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Abstract

A growing body of strategy and management literature emphasizes the importance of nonmarket strategy, not only as a stand-alone strategy but also as part of an integrated strategy in dealing with frequent regulatory change and political and regulatory actors and agencies. Nevertheless, many areas in non-market strategy remain unexplored. In particular, scant research has examined the nonmarket behaviors of foreign multinational enterprises (MNEs) in a foreign host country. Thus, here, I examine various aspects of non-market strategies of foreign MNEs in the U.S. using U.S. federal lobbying and other related datasets.

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APA

Kim, J. H. (2018). Essays on Nonmarket Strategy. AIB Insights, 18(3). https://doi.org/10.46697/001c.16831

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