Abstract
A growing body of strategy and management literature emphasizes the importance of nonmarket strategy, not only as a stand-alone strategy but also as part of an integrated strategy in dealing with frequent regulatory change and political and regulatory actors and agencies. Nevertheless, many areas in non-market strategy remain unexplored. In particular, scant research has examined the nonmarket behaviors of foreign multinational enterprises (MNEs) in a foreign host country. Thus, here, I examine various aspects of non-market strategies of foreign MNEs in the U.S. using U.S. federal lobbying and other related datasets.
Cite
CITATION STYLE
Kim, J. H. (2018). Essays on Nonmarket Strategy. AIB Insights, 18(3). https://doi.org/10.46697/001c.16831
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