GAINING COMPETITIVE ADVANTAGE THROUGH STRATEGIC ALLIANCES: THE ROLE OF INTERNATIONAL JOINT VENTURES IN HOSPITALITY INDUSTRY

  • Podubnii M
  • Bayar M
  • Ozdemir E
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Abstract

The purpose of this study is to examine the competitive position of the hospitality industry in terms of the strategic alliances in an international joint venture operating a luxury destination …

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Podubnii, M., Bayar, M., & Ozdemir, E. D. (2017). GAINING COMPETITIVE ADVANTAGE THROUGH STRATEGIC ALLIANCES: THE ROLE OF INTERNATIONAL JOINT VENTURES IN HOSPITALITY INDUSTRY. Journal of Global Strategic Management, 1(11), 5–15. https://doi.org/10.20460/jgsm.2017.241

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