My wellness as a mobile app. Identifying wellness types among the young elderly

Abstract

Keeping ageing people healthy and active is of major importance both on an individual and societal level. We focus on a forgotten consumer group, 60-75 year olds - the young elderly - to uncover their wellness-related attitudes, habits and goals and explore prerequisites to introduce wellness-related mobile applications as a cost-effective solution to keeping the young elderly well longer. Preliminary results on a mixed-method study of young elderly and their use of mobile applications are presented.