THE SUSTAINABILITY OF EMOTIONAL INTELLIGENCE AND DECISION-MAKING FLAIR BY FINANCIAL INVESTORS THROUGH THE MEDIATING ROLE OF COACHABILITY

Abstract

Research background: Investors today are more inclined towards a financial market that increases their knowledge and excess involvement. It is often observed that they are extensively emotionally involved, that impact financial investors’ investment decisions. It is observed that investors always seek guidance from an expert to invest in more appropriate products and services. This guidance and support lead to reaching the ultimate satisfaction of the participants. Purpose: This paper aims to examine the potential mediating role of investor coachability and its impact on financial investors’ emotional intelligence and decision-making styles. Research methodology: The structured questionnaire was circulated among 106 respondents, of which 102 useful responses were considered. This research used validated scales of the Coachability Quotient questionnaire and the Schutte Self-Report Emotional Intelligence Test (SSEIT). The study has applied multiple regressions to predict rational decision-making and intuitive decision-making style through emotional intelligence and coachability as mediators. Results: The results have found that emotional intelligence has a significant positive linear effect on coachability, with a positive direct impact on intuitive decision-making style. It was also found that emotional intelligence was found to have a significant positive direct effect on intuitive decision-making style and a negative linear direct effect on avoidance decision-making style. Novelty: This research was to introduce the idea of incorporating behavioural finance or financial coaching as standard practice and to help investors learn to cope with the ever-increasing demands of the financial markets.