Intellectual property management and strategy in business

Abstract

Nowadays the way companies are managed has changed. The business strategy of the enterprises is formulated paying attention not only to the inner enviroment where it operates, but also to the outer one. Enterprises are using Intellectual Property (IP) as a principal activity for their economic growth. IP management is an important set of concepts, methods and proccesses created to fit IP of the firm with the defined objectives and business strategy. In the absence of a management system of IP, firms do not fully take advantage of their intellectual capital. Where is IP positioned in a company? Where is placed among other business assets? This paper aims on presenting a theoretical overview on Intellectual Property management of the firm, focusing mainly on objectives, strategies, their implementation and impact on performance.