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Analysis of Garuda Indonesia Flight Service Performance through the Service Marketing Mix Framework

  • Joyce Lapian S
IOSR Journal of Business and Management (2014) 16(9) 14-25
DOI: 10.9790/487x-16961425
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Abstract

… neglected. Not quite with the price war, claims about environmental awareness and concern also involved changing the pattern of business approach to business activities based on environmental sustainability (green business) …

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APA

Joyce Lapian, S. L. H. V. (2014). Analysis of Garuda Indonesia Flight Service Performance through the Service Marketing Mix Framework. IOSR Journal of Business and Management, 16(9), 14–25. https://doi.org/10.9790/487x-16961425

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