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CAN SERVQUAL MEDIATE FROM THE STORE ATMOSPHERE AND CUSTOMER SATISFACTION?

  • Ilmi Z
  • Darma D
Management Theory and Studies for Rural Business and Infrastructure Development (2020) 42(3) 359-368
DOI: 10.15544/mts.2020.36
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Abstract

… of store atmosphere, SERVQUAL, and customer satisfaction which we need to examine. … customer satisfaction. The store atmosphere also has a positive effect on customer satisfaction …

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Ilmi, Z., & Darma, D. C. (2020). CAN SERVQUAL MEDIATE FROM THE STORE ATMOSPHERE AND CUSTOMER SATISFACTION? Management Theory and Studies for Rural Business and Infrastructure Development, 42(3), 359–368. https://doi.org/10.15544/mts.2020.36

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