From local to global: Positioning identity of Yogyakarta, Indonesia through cultural paradiplomacy

Abstract

Building community perceptions of a cultural identity area is a challenge. Convincing the international community about the region cultural identity will be more challenging. Disseminating abroad to create a perception of a cultural identity area is one of many ways. This research aims to analyze the efforts of Yogyakarta to disseminate its cultural identity using cultural paradiplomacy. The research uses descriptive-qualitative method. It uses primary data from the Cooperation and Investment Agency and Cultural Office of Yogyakarta. It also uses secondary data from documents, reports, and articles about cultural paradiplomacy. This research findings are strategies to convince the international community about the cultural identity of Yogyakarta as follows: visiting foreign territories, participating in international events, attending global networks, and representing on behalf of the central government.