What motivates Jordanians to adopt mobile commerce? An empirical study of the most relevant factors

Abstract

This study aims to empirically investigate the most influential factors that affect the adoption of Mobile commerce (m-commerce). in Jordan. The factors explored in this study are: Perceived Risk (PR), Perceived enjoyment (PE), perceived ease of use (PEOU), relative advantage (RA), and social Influence (SI). A conceptual framework was proposed to show relationships between variables. Data was collected using surveys collected from 358 participants. Hypotheses were tested using a Structural Equation Modeling [SEM] and the results showed that all independent variables being investi-gated had significant effects on users' intention to adopt mobile commerce in Jordan. Based on the research findings, several recommendations and implications were reported for academics and com-panies. Suggestions for future research were also provided.