Pengaruh kemenarikan desain website dan kepercayaan konsumen terhadap keputusan pembelian konsumen Shopee

Abstract

The online platform has succeeded to supporting marketing activities and supporting the creation of various online platforms in Indonesia, such as Shopee, Tokopedia, Bukalapak and others. The current research object used is the Shopee website visitor on the www.shopee.co.id page. The purpose of this research is to determine whether the attractiveness of the website design and consumer trust affect purchasing decisions at Shopee. The method used in this research is explanatory research and data processing techniques using multiple linear regression. The sampling technique used was purposive sampling. The population is Shopee website users and the sample is Shopee website users who domiciled in the city of Bandung. Data was collected by distributing surveys in the form of questionnaires. The results of this study shows that is influence of website design attractiveness and consumer trust on purchasing decisions at Shopee.