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Customer Relationship Management and Online Customer’s Brand Loyalty

  • Yu Y
Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science (2014) 78
DOI: 10.2991/gecss-14.2014.70
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Abstract

… But it is undeniable that the basis of loyalty is satisfaction. Our question is to find out … customer loyalty. Therefore, the paper discussed the relationship between CRM and brand loyalty. …

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Yu, Y. (2014). Customer Relationship Management and Online Customer’s Brand Loyalty. In Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science (Vol. 78). Atlantis Press. https://doi.org/10.2991/gecss-14.2014.70

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