How Media Literacy Competency Contribute to Political Participation Integrity Among Young People

Abstract

Emerging social media reported escalating political participation among young people in social media and stimulate their interest to become a media content producer. Young media content producer with the usage of multimedia applications such as producing political parody, designing persuasive information graphics to create a new perspective on political issues. However, exposing multiplatform political information significantly affects integrity conduct where it drives them to create and disseminate fake information, digital trace, create deep fake and produce online humour to create damage on politician reputation. Unquestionably, all political involvements mention lead young people to commit to domestic crime. A survey conducted for data gathering among 388 Higher Education Institution (HEI) students in Melaka to provide an empirical understanding of media literacy contribution towards political participation integrity. This study found that access, analysis and evaluate and create dimensions significantly influence the integrity of political participation among young people. HEI students keen to become young media content producer by reason of easy access to multiplatform media, analysing media content enhance their political knowledge and create media content for new political perspective and communicate them through social media to seek for social change.