Investigating purchase intention for skin care products in Bangladesh: The role of personal factors

Abstract

This study investigates how personal factors influence buying intention for skincare products in Bangladesh. This study employs a structured questionnaire to gather information from a sample of 318 respondents. Multivariate analysis (e.g., factor analysis, multiple regression) was used to examine the data. The study’s outcomes revealed that three personal factors: self-image, ageing effect, and physical attractiveness, have a significant impact, while the health consciousness factor does not have a considerable influence on consumers' intention to buy skincare goods. The study adds value in two unique areas; First, it reaffirms the importance of personal considerations in skin care product purchases in Bangladesh. Second, it supplies marketers with information to help them better understand consumers' purchase intention for skincare goods.