Sustainability and Corporate Social Responsibility (CSR) in SCRM

Abstract

The term “corporate social responsibility” (CSR) was used by Howard R. Bowen in his book Social Responsibility of the Entrepreneur in 1953. Bowen preaches in his book for greater consideration of society by the big corporations in the USA (Corporate America), as these corporations have considerable power and, with their economic endeavors, have a great impact on the lives of citizens. In the decades that followed, the concept of corporate social responsibility (CSR) continued to develop, initially through the zeitgeist of the social movements in the 1960s, for example through the civil rights movement, the consumer movement, the environmental movement, and the women’s movements (Helmold 2020). Figure 11.1 depicts the elements of sustainability.