Marketing and Distribution Practices of Tea in Idukki District, Kerala: A Perspective

Abstract

Effective distribution is widely accepted strategy for new products, managing international distribution channel and specifically when the product marketing is relatively difficult both in the scale of logistics and networking. There is a need to consolidate distribution channels in these markets and look at developing more attractive retail options to appeal to the consumer. Marketing channels is essential, which evidently will require considerable time and resources. However, from a long term perspective it is absolutely foolhardy for Indian exporters to ignore these markets.