Quantifying uncertainty in PLS-SEM-based mediation analyses

58Citations
Citations of this article
706Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

To identify potential mediating effects, researchers applying partial least squares structural equation modeling (PLS-SEM) typically contrast specific indirect and direct effects in a sequence of steps. Extending this standard procedure, we conceive mediation analysis as a type of model comparison, which facilitates quantifying the degree of the model effects’ uncertainty induced by the introduction of the mediator. By introducing a new dimension of quality assessment, the procedure offers a new means for deciding whether or not to introduce a mediator in a PLS path model, and improves the replicability of research results.

Cite

CITATION STYLE

APA

Sarstedt, M., & Moisescu, O. I. (2024). Quantifying uncertainty in PLS-SEM-based mediation analyses. Journal of Marketing Analytics, 12(1), 87–96. https://doi.org/10.1057/s41270-023-00231-9

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free