Research on Emotional Marketing and Copywriting of NetEase Cloud Music

Abstract

Nowadays, NetEase cloud music as a new platform has appeared in our views field for 8 years. On the one hand, NetEase Cloud Music has succeeded in attracting a large audience and users by buying many exclusive rights and shifting its focus to independent musicians and smaller offline music venues. From another perspective, NetEase Cloud Music has achieved great success in publicity and advertising by arousing the resonance of users through emotional marketing of copywriting. This paper will analyse the emotional marketing strategy and existing problems of NetEase Cloud Music and provide solutions to the problem.