Journal ArticleOPEN ACCESS

Building Customer Value And Profitability With Business Ethics

  • McMurrian R
  • Matulich E
Journal of Business & Economics Research (JBER) (2011) 4(11)
DOI: 10.19030/jber.v4i11.2710
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Abstract

Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.

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APA

McMurrian, R. C., & Matulich, E. (2011). Building Customer Value And Profitability With Business Ethics. Journal of Business & Economics Research (JBER), 4(11). https://doi.org/10.19030/jber.v4i11.2710

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