Analysis of the decision to use ShopeePay among UPN "Veteran" East Java Students

Abstract

The goal of this study was to determine how lifestyle, financial literacy, and ease of use affected UPN "Veteran" East Java students' decisions to use ShopeePay. This study uses primary data processing and is quantitative in nature. Data was obtained by survey distribution using G-Form. One hundred UPN "Veteran" East Java students served as the sample, and a non-probability sampling approach was used. The data from the questionnaire will be handled using the Partial Least Square technique and the SmartPLS version 4.0 software. The results of the study show that financial literacy has little bearing on ShopeePay usage. Meanwhile, lifestyle has an impact on ShopeePay usage. Additionally, ShopeePay's ease of use encourages users to use it.