Factors that influence the behaviour of consumers of smartphone services in multinational companies

Abstract

This article reports a study relating to the behaviour of users of smartphone services conducted in three multinational companies and provides an overview of the specialized literature on the sociopsychological behaviour of consumers, as well as on adopting new technologies. The purpose of the article is to identify and analyse factors that influence the users of smartphone services to further increase the usage of such services. The approach adopted was first to review the literature related to the technology acceptance models and then to test the hypotheses using SPSS regression analysis.