The Existence Culture and Environmental Development of Monel Crafts in the North Coast of Jawa (Jepara Coastal Community)

Abstract

Jepara has many handicrafts. One of them is monel craft which requires special skills, family business management and from generation to generation. The traditional management seems to have survived in 2010-2015. This is due to the skill in pursuing monel craft, studied non-formally, through learning the way of apprenticeship. In production activities, monel craft is also followed by students who are also active participants who directly learn and practice at the location of the craft. The development of monel handicrafts in Jepara experienced periods that could be said to be increasing. Starting from the family business, it is not a barrier to the development of monel crafts that grow from one family to another. The business network carried out more utilizes social gatherings that exist in the village community, including the tradition of mutual friendship between residents, neighborhood association social meetings and recitation. This container is used as a means to exchange information about the development of craft models that are in demand by the market and its marketing information. The marketing method has not yet developed, because it relies more on the local market while benefiting from the existence of Jepara as a tourist city.