Factors Influencing the Success of Women Entrepreneurs in the International Market: A Comprehensive Analysis

Abstract

Currently, women are widely recognized as successful entrepreneurs because of their strong desire, qualities, and abilities in order to drive robust economic development in their respective countries. In light of women’s significant contribution to economic development in India, the study investigated factors that affect women entrepreneurs' success. As part of the data collection process, 181 SME Chambers of India were contacted, and structured questionnaires were distributed to them. It consists of the development of a conceptual model and the use of SPSS and AMOS software for the analysis of the data. A number of factors contribute to the success of women-owned enterprises on the international market, including internal factors such as achievement, risk-taking, and technology adaptation and external factors such as economics and socio-culture. The study recommends that the Small and Medium Enterprises Chamber of India, policymakers, and practitioners support women entrepreneurs by providing an array of incentives and supports related to those internal and external factors. We investigated some internal factors like technology adaptation that are still almost untouched in India after the post-pandemic pandemic. Numerous studies have examined different factors' effects on women's entrepreneurial success. In addition to adding empirical evidence to the existing literature, the current study contributes to the existing literature.