Nonverbal Communication In Public Administration: Modern Challenges

Abstract

The authors have analyzed current risks and problems in the field of nonverbal communications in public administration. These include the following risks: the gradual loss of a modern person's ability to observe due to smartphone addiction; insufficient attention paid to the non-verbal communication channel in professional service activities; lack of the formation of non-verbal competencies in future officials. Using historical and comparative analysis, we studied the development of public communication in society, analyzed the manifestation of non-verbal communication in modern politicians. The public communication means the level of verbal communication and social behavior of government representatives when information is transmitted to a large number of listeners. Therefore, it is necessary to train future politicians and officials and start this training from the first courses of higher education. The identified problems can be solved by implementing a special program "non-verbal communication in public administration" in the professional training of future officials. The results of a survey among students at Ural Federal University named after the first President of Russia B. N. Yeltsin in the field of "State and Municipal Management" show that 63.4 % of respondents believe that the image of a competent and erudite official is also formed by knowledge of the laws of non-verbal communication in public activities.