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Sampling and farm stories prompt consumers to buy specialty cheeses

  • Reed B
  • Bruhn C
California Agriculture (2003) 57(3) 76-80
DOI: 10.3733/ca.v057n03p76
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Abstract

The shopping habits and opinions of specialty cheese consumers in California, USA and the strategies employed by specialty cheese makers to target this market segment are discussed. PU - Division of Agriculture and Natural Resources, University of California PA - Oakland

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APA

Reed, B. A., & Bruhn, C. M. (2003). Sampling and farm stories prompt consumers to buy specialty cheeses. California Agriculture, 57(3), 76–80. https://doi.org/10.3733/ca.v057n03p76

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