Evaluation of the Performance and Behavior of the Video Game Industry

Abstract

When video games gradually become a part of the modern culture, the significant economic impact of the games and related products or services has appeared to draw public attention. The paper mainly analyzes how did the game companies and the market of game-related products perform in a way different to the common good industries, especially under government macroeconomic policies, impact of recent pandemic, and other factors affecting consumption and investment behaviors. The research found the overall improvement in economic performance of video game related products and fluctuations in financial performance of firms. Further analysis reveals behavior of companies in different divisions of the industry and the limited impact of government policies on this relatively independent industry. These results are able to give an insight into an underestimated industry in the changing economy.