Relationship management as antecedents to public communication behaviors: Examining empowerment and public health among Asian Americans

Abstract

This study examined the effects of relationship management by community health organizations on the situational perceptions, and, in turn, on information behaviors about health issues among community members. Survey data with 222 Asian Americans indicated that trust and control mutuality played different but complementary roles on problem recognition, involvement recognition, and constraint recognition, which then differently impacted four information behaviors ranging from information attending, information forwarding, information sharing, and information seeking. This study proposed and tested a public-oriented model and contributed to two lines of research: examining public-centered consequences of relationship management and exploring antecedents to the formation of publics. It has practical implications on fostering relationships and empowering community members.