Utilization of Instagram Social Media as an Effort to Strengthen Customer Trust (Instagram Case Study @greenpublisher)

Abstract

In the digital era and the development of information technology, social media has become an important communication tool for many businesses. The purpose of this study is to understand and analyze how Instagram social media, especially the @greenpublisher account, is used as an effort to strengthen customer trust. This research uses qualitative research methods, while data collection techniques are carried out by literature studies sourced from Google Schoolar and Instagram. The data that has been collected is then reduced, presented and conclusions are drawn. The results showed that Green Publisher strengthens customer trust through Instagram social media by subscribing to verified badges, informing reviews and transparency through the story highlight feature, providing free consultation services and showing institutional competence by uploading videos and photos on feeds