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Awareness and usage of digital marketing in Serbia

  • Krstic N
  • Lalic D
  • Vujicic D
Ekonomika preduzeca (2017) 65(34) 306-320
DOI: 10.5937/ekopre1704306k
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Abstract

… The findings suggest that in Serbia, similar to the global trends, trust in both traditional and digital marketing performance measurement remains an issue, as does the ability to develop digital talents and to overcome the drag of legacy technologies …

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Krstic, N., Lalic, D., & Vujicic, D. (2017). Awareness and usage of digital marketing in Serbia. Ekonomika Preduzeca, 65(34), 306–320. https://doi.org/10.5937/ekopre1704306k

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