THE IMPACT OF LEARNING CULTURE ON READINESS TO ONLINE LEARNING THROUGH LEARNING SATISFACTION AS INTERVENING VARIABLE IN THE INDUSTRIAL ERA 4.0

Abstract

The industrial era 4.0 that occurred has had a general impact on all human work activities, including the world of higher education. This study aims to disclose and analyze learning satisfaction with online learning readiness with learning culture and character strength as antecedent variables. Data collection was carried out by using an online questionnaire for all students of Putra Indonesia University who attended elearning lectures in the 2018-2019 academic year, with a total of 320 students. The findings of data analysis with structural equation modeling (SEM) using SmartPLS, indicate that learning culture, character strength and learning satisfaction can explain its effect on online learning readiness. Furthermore, this study also concluded that learning culture and character strength were able to explain the satisfaction of learning online learning. In addition, the findings of this study also indicate that learning satisfaction is not able to mediate the influence of learning culture and character strength on online learning readiness.