A Different View of Quality and Total Quality Management

Abstract

Nowadays, as a result of globalization that had brought new percept and approaches, the limits towards knowledge, technology, marketsand production factors has eliminated and a great competition has emerged on these issues, it has naturally highlighted the fact of quality.All organizations should set up and develop their own systems according to the principles of the Total Quality Management (TQM) due toexist in an increasingly competitive environment and to constantly renew. TQM should be applied as a strategy to improve business performancethrough satisfaction of customer needs and expectations which was pre-defined and fulfilling the responsibilities of all employeesat the lowest level of total cost by means of improvement and development of goods and services produced, business processes andemployees of an organization. In other words, the achievement of efficient and effective TQM can be provided by continuous improvementof all the activities in an organization and active participation of all employees and by satisfaction of employees, customers and thetarget market. In fact, TQM as a philosophy of life is a management trend which is based on sustainable development and change in theorganizational context. In an organization this approach provides quality improvement of all employees, undertaking the responsibilityof quality control and improvement efforts, contributing to continuous improvement of customer satisfaction. In this study theoreticallytry to bring a different perspective towards the quality and total quality.