PERILAKU INVESTOR PASAR MODAL DALAM MELAKUKAN TRANSAKSI SAHAM DI PASAR MODAL

Abstract

This study aims to analyzing the behavior of Palembang investors through cognitive biases and emotional biases that impacting investor's decision making on stock transaction in the capital market. Analyzing method in this study using multivariate analysis Structural Equation Model (SEM) and the result of this study shows that availability bias, conservatism bias, and loss aversion bias have significance effect to Palembang investor's decision making in 2020. For future research could be able to take other samples from another big cities, as well as conducted research on the relationship between behavioral biases and financing or behavioral biases and health that including demographics and etc.