Startup Day UPF 2019: Gamification as a Tool for Innovation

Abstract

The purpose of this work was to evaluate the effectiveness of Gamification as an innovation tool in the process of developing new businesses. Qualitative and quantitative study approaches were used in the research. For qualitative research, the non-participant observation technique was applied, performed throughout the event. For quantitative research, data collection employed the application of a questionnaire, which was sent to potential participants through electronic means, which obtained 85 responses. The analysis of the qualitative data was performed by content analysis, and the quantitative data were tabulated and analyzed statistically. The relevance of the study lies in its object of study, which consists of a 24-hour event, where participants receive a challenge and then go through 10 stages based on Design Thinking to create a business. The results obtained through the two data collections, indicate that gamification can be efficient to develop innovation and potentialize new businesses. The findings highlight the existence of the four elements of gamification in the case studied: motivation, elements of the game, types of users and rewards. Through the mapping of these elements, it is possible to map Gamification in events like the one studied. The study's contribution is in the structuring of a process for the recognition of innovation in events that use Design Thinking and Gamification as the main methodologies, which thus creates an environment conducive to the generation of innovation. (English) [ABSTRACT FROM AUTHOR]