The company's performance assessment using balanced scorecard

Abstract

The purpose of this study is to produce a model that can be used as a reference by the managerial in overseeing the implementation of corporate activities and facilitate in measuring the achievement of companies in all sectors. The methods used to reveal the condition of the company and the right strategy using the SWOT analysis. The tool to deterMine the company's current strategy is to use SWOT analysis. Each strategy target that has been deterMined will be deterMined Key Performance Indicator (KPI) and grouped into the perspective of the company using the Balanced Scorecard method. The result of this research is managerial can monitor the achievement of company in all sectors such as financial sector, customer, internal business, and growth and learning. This is because the BSC is a tool that can be used by the managerial to measure the company's performance as a whole based on the strategy goals that have been established both in the financial sector and non-financial.