Journal Article

Inert Set or Inferred Set? A Comment

  • Kakkar P
Journal of Marketing (1976) 40(3) 59-60
DOI: 10.1177/002224297604000312
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Abstract

Kakkar questions the actual categorization procedures used to identify evoked and inert set products.

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APA

Kakkar, P. (1976). Inert Set or Inferred Set? A Comment. Journal of Marketing, 40(3), 59–60. https://doi.org/10.1177/002224297604000312

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