Product environmental assessment as vector of differentiation - ACéVOIL, a new tool for the vegetable oil sector

Abstract

Environmental impacts of human activities, heightened consumer concern over the food they eat, and business survival hinging on increasing performance mean there is pressure from all sides to reduce product environmental impacts - a strategic challenge to help keep businesses in business and improve competitiveness. Conscious of this challenge, the oilcrop commodity chain wanted to provide vegetable oil producers and users with a tool for assessing the environmental impacts of vegetable oil-based foods. The tool is called ACéVOIL, and can be used to validate the environmental value benefit of ecodesign initiatives as-deployed or as-designed. ACéVOIL accounts for every stage in the end-to-end commodity production and distribution process, making it possible to control and contain any pollution transfers between two distinct environmental impacts or two lifecycle stages. The tool also outputs results that can be readily communicated out to clients and/or consumers as part of a product information backbone to differentiate from competitor products and up-value the ecodesign initiatives implemented. However, communicating LCA results out to the general public can prove tricky business, so the exercise needs to be managed with care and forethought. Several upgrades are envisioned to extend the scope of ACéVOIL out to biomass-based products made from pure or processed vegetable oils.